Insights
Plain-English investing, written carefully.
Articles on goal planning, SIPs, tax and the behavioural traps that derail most plans. We will publish often — quality over volume.
Why goal-based investing beats product-based investing
Most investors collect products. The ones who reach their goals start with the goal, then choose the product that fits.
12 May 2026 · 6 min read
Investing basicsSIP vs lumpsum: what the evidence actually says
A monthly SIP is not magically better than a lumpsum. Here is when each one wins, and why most people should still do SIPs.
6 May 2026 · 5 min read
Investing basicsHow to build an emergency fund without overcomplicating it
Three to six months of expenses. Liquid. Boring. Here is exactly how to set one up.
29 Apr 2026 · 4 min read
InsuranceTerm insurance vs endowment: a 1000-rupee question disguised as a 1-lakh one
Why every honest planner suggests pure term plans — and why so many policies sold in India are not pure term.
18 Apr 2026 · 5 min read
Goal planningAsset allocation through life stages: a one-page guide
You do not need a 40-page risk profile. You need a sensible split between equity, debt and cash that matches where you are in life.
9 Apr 2026 · 6 min read
BehaviourThe five biggest investing mistakes Indian families make
Almost none of these are about picking the wrong fund. Most are about behaviour, timing and the absence of a written plan.
28 Mar 2026 · 5 min read
TaxHow to plan tax-saving investments without over-engineering your portfolio
Section 80C, 80D, 80CCD(1B), HRA, home loan interest — use them, but do not let tax tail wag the investment dog.
14 Mar 2026 · 6 min read
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